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What is SEO Copywriting? How to Write SEO Copy That Sells?

What is SEO Copywriting? How to Write SEO Copy That Sells?

Want you to write an SEO copy that sells? Have you ever wondered how those articles you read online seem perfectly written for people and search engines? It’s called SEO copywriting, and in this article, we’ll introduce you to the basics of what it is and how it can help your business.

What is SEO Copywriting?

SEO copywriting is a specialized form of online writing that helps websites rank higher on search engine results pages (SERPs). SEO copywriters can improve a site’s visibility and traffic by optimizing web page content for specific keywords.

SEO copywriting involves more than using the right keywords. It also requires understanding how search engines work and how users search for information online. With this knowledge, SEO copywriters can create content that is both informative and keyword-rich, helping websites attract both organic and paid traffic.

While some basic SEO knowledge is a must to produce effective copy, many businesses prefer to hire professional SEO copywriters to handle their website’s content needs. This is because professional copywriters not only have the skills and knowledge necessary to produce quality content, but they also have the time and resources to keep up with the latest trends in SEO.

Why is SEO Copywriting Important?

SEO copywriting is important because it helps your website rank higher in search engine results pages (SERPs). You get more traffic when your website ranks higher, leading to more sales and conversions. SEO copywriting also helps to make your website more accessible. Improving the quality of your website’s content makes it more likely that people will stay on your site longer and visit more pages. This can also lead to more sales and conversions.

What Makes Good SEO copywriting?

There’s no one answer to this question since what makes good SEO copywriting can vary depending on your goals and your target audience. However, there are some general tips and guidelines you can follow to help ensure that your content is effective for both search engines and readers.

Some things to keep in mind include using keyword-rich titles and headlines throughout the body of your content, including in the metadata. It’s also important to write compelling and interesting copy that encourages people to read through your content and share it with others. Finally, update your content to keep it fresh and relevant.

How Much SEO Copywriting Costs

There’s no definitive answer to how much SEO copywriting costs. It all depends on the market you’re in the competition and your skills and experience. That said, here are some general guidelines:

If you’re starting out, you can expect to charge $0.10-$0.20 per word. As you gain more experience, your rates will increase to $0.30-$0.50 per word or more.

To get an idea of what others in your market are charging, search for “SEO copywriter” or “SEO content writer” and check out their websites. Many freelancers list their rates on their sites.

Qualities of a Good SEO Copywriter

Certain qualities are essential for a good SEO copywriter. A good SEO copywriter can produce content that is not only keyword rich but also easy to read and engaging. They will be able to write in a way that speaks to the needs of your target audience. Besides, a good SEO copywriter will be experienced in using various tools and techniques to ensure that their content is optimized for the search engines.


In conclusion, SEO copywriting is a type of writing that is designed to improve a website’s search engine rankings.

By incorporating keywords and other optimization techniques into the content on a website, SEO copywriters can help to ensure that the site appears higher up on search results pages. This can lead to increased traffic and conversions for the site.

If you want to improve your website’s ranking in search engines, then working with an experienced SEO copywriter may be a good option.